Forget about the Allods Online cash shop, this is dumb for any business model

It never fails that a game implodes while I am away for the weekend.  This time around it was Allods Online.

In the beginning of the early closed betas, I was not worried about the Allods Online cash shop.  The game in closed beta proved to me and many other players to be playable without any cash shop items.  The cash shop was going to about convenience.  The only thing that was going to change that was a game breaking patch.  Barring that single situation, Allods Online was shaping up to be a delightful game.

Unfortunately, game breaking changes just so happen to have been slated for patch 1.0.07.07, which contains changes best summed up by Keen:

Guess what was in these notes? Game breaking changes to the cash shop. Being resurrected by other players now gives you Fear of Death (the death debuff). In Heroic instances, which you can not leave, this essentially means you must have perfume to remove the debuff. Clearly promises are broken here. Given that the NA version must pay $13.50 for a stack of 20 perfume, the math was done and we’re looking at over $50 / month in order to participate in end-game PvE. Top it all off? Fear of Death now lasts 2 hours at level 40.

Lets forget about the cash shop for a minute; these changes don't make sense for any business model.  Unavoidable, hours long death penalties?  In a game designed to have players die repeatedly?  This is a classic case of the punishment (fear of death) not fitting the crime (death).  I would have as much of a problem with these changes in a subscription game where I would have to grind away my time for perfume, something more valuable to me than my cash. 

Bringing the cash shop back into the conversation highlights how dumb these changes are.  Either change was bad by itself, but combined they are a nightmare.  Its not a question of players wanting to be free riders.  Many players were more than willing to pay for Allods Online (me included).

The power of the micro-transaction model is it's ability to attract players in at all buy-in levels.  Those willing to spend $5 are given options while those willing to spend $50 can do so as well.  Pricing every single thing in the cash shop out of that lower bracket, while simultaneously forcing players into the cash shop goes against the grain of the business model.  At that point, the game is better off in a subscription model.

Stay tuned for more commentary on this subject.  I think people, again, are losing focus because this involves micro transactions.  Hopefully, we can steer this conversation back to just how stupid the planned game changes are.

It’s not Battle.net, it’s me

I was less than thrilled to hear about the new Battle.net. I commented on other blogs that this new Battle.net was five years too late. I don’t want every new game to launch with its own developer tie-in service. I want simplicity; consolidation. For me that was Steam. Sadly, Blizzard has shown no move towards Valve’s digital distribution platform and as Blizzard has always been a heavy box sales driven company, it’s a pipe dream. I don’t like the idea of Blizzard’s new toy, but it’s me that’s at fault, not the new Battle.net.

I can’t accept that I have to maintain an EA, Steam, Games for Windows Live, NCSoft, SOE Station, Galanet, Gamespy, Rockstar, Battle.net, and God knows what else account. Whatever happened to launching a game.exe, typing in a display name, and hitting play? Where the hell is the OpenID or Facebook Connect of PC games? Even my cherished Steam platform is becoming a hindrance as the majority of games I play do not integrate with my Steam login for multiplayer or friends tracking, meaning for the majority of games I own via Steam I am logging in twice to play (thank God for the invention of the auto login features).

Battle.net will be successful and heralded as an industry standard. It is a Blizzard product after all. However, I don’t like the trend of every publisher/developer having their own separate platform trying to lock me into or out of their games. Hopefully my complaint has been noted and quickly dismissed somewhere within this crazy landscape of what we call PC gaming.

The New Battle.net

With the "eye in the sky" opinion out the way, lets get to the new Battle.net.  Ars Technica has a preview. It appears to have the usual Blizzard polish and is probably ready to go live now, but I suspect we won't see it until Starcraft 2 hits the shelves.

Nothing from the article is groundbreaking. The new Battle.net features streamlined matchmaking for Blizzard games with integrated social networking. It is what most expected and the Blizzard polish will seal the deal.

Conclude

I almost kind of wish it was opened to more than just Blizzard games, but as a long time Steam (and Steamworks) observer, I understand that even giving access away to a digital platform for free doesn't mean any of the larger developers will pay it any attention.  After all, that would be crazy. They can just make their own flavor!

Initial Impressions: Allods Online Open Beta

Allods Online launched into open beta this week and I've had a few hours to spend with it. I'm playing with the League faction as Heartless the Priest or Favre the Ranger on the Tensess server.  The open beta has been great so far and in classic Heartless_ style, here is a pro/cons list:



Pros

- Runs like a dream with little to no video or net lag.
- The visual style and game play is directly comparable to World of Warcraft. This works to the benefit of Allods Online.
- Leveling is well-paced. Not too fast, not too slow. There are enough quests to go around at each level.
- Combat is smooth and enjoyable.
- Class mechanics are unique to each class.

Cons

- Runs like a dream, but at the price of a view distance that can be measured in inches.
- Quest objectives and areas are camped into extinction.
- The general chat is a never ending debate about World of Warcraft.
- Questions about the Cash Shop are unanswered currently. The details seem to change every week.
- No auto attack.
- Chat interface needs improvement.

Overall I am really enjoying my time in Allods Online's open beta. As characters won't be wiped for launch, Feb 16th is the true Allods launch date. The greatest thing it has going is the free 2 play business model. This allows me to enjoy the game casually without the worry of maintaining a subscription. I can come back and play whenever I want and when I have more time to dedicate to the game, I can spend a few dollars in the Cash Shop to improve that dedicated time. Allods Online is going to be a popular game and I will be very interested to see how financially successful it can be.

Tips & Tricks: How Not to be a Noob at Battlefield Bad Company 2 (Video)

Best. Battlefield: Bad Company 2. Video. So. Far.

Allods Online Characters and Upcoming Guide

I wanted to post about my two characters from Allods Online, which just launched open beta (patch 1.0.05.41) today.

Server: Tensess
Faction: League

Heartless the Priest

Favre the Ranger

Also, I am begining work on an Allods Online Guide blog.