Thursday, November 09, 2006

Response to price gouging on World of Warcraft TCG

The Internet is a scary small place. My local game store owner that I unfairly critiscized in my previous World of Warcraft TCG post for gouging prices on booster packs has responded. He would like me to post the following to explain the situation.
"I sold out of the first run of WoW boosters and starters pretty quick. That was the only merch I got at wholesale price.

The second set of product was just starters, and I only got those because I paid RETAIL cost at a local store and I raised the price from $15 to $20 (hardly gouging, as you mentioned.)

The third set of product was a box of starters and a box of boosters. Again I paid RETAIL for those as well (plus tax, btw) and so I kept the starters at $20 (even though that means I only make about $3 each) because I wanted them to be affordable. I did raise the boosters to $7.50 but not because "we're the only ones in town" but because I had to if I wanted to make the product available.

Lastly, the most recent set of WoW product to come in cost me well over retail, because my distributor is charging me $19 per starter and $6 per booster. I'm keeping the product at my previous price, since I think it's unfair to charge more. Hopefully I'll make some money off of coffee, since technically I'm not making any off of WoW.

I do like being the only store in town that has the product, and I go to excessive lengths to get the product for my customers. I had no idea I was getting slammed for it in the process. Hell, I thought I was doing folks a favor."
I want to thank him for replying and straightening out the situation. I rushed to judgement obviously and posted a gut reaction to the pricing without understanding the distribution end. I can't really tell you how wonderful of a store the owners are running. I have been through a few gaming stores in my life and it is nice to finally have one that really cares about the gamers more than pushing product.
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