Tuesday, July 05, 2011

Global Agenda: Free 2 Play works

Global Agenda launched as a subscription game, but has since gone Free 2 Play (F2P).  I jumped on board when the game came to Steam and while I haven't spent any money myself, I have played with several players that are enjoying the money they have spent with the new F2P model introduced with Free Agent.  Most of those players joined at the same time I did and bought into the Elite Agent one-time $20 ($15 with coupon) micro-transaction.  From what I can tell, this is the path most players are taking once they determine they want to stick around for a while.  After that they start picking up the occasional Boost for an extended play session which puts more money in Global Agenda's pockets.

The studio behind Global Agenda, Hi-Rez Studios, are quite pleased with Free Agent's success as well. In this interview with PC Gamer they had this to say:
“We have many many more people creating accounts every day, many more people playing concurrently, our revenues are higher than they ever have been before which means we can develop content and put it into the game faster than ever before.”
This is just more evidence that the F2P model is the way for new MMOGs to go, even when they are MMO-lite such as Global Agenda.

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