...people installing the newly released Hellgate: London demo have noticed that the game includes adware, advertising that is integrated into software. Here's the pertinent section of the license you have to agree to abide by once Hellgate is installed onto your system:This is the exact reason I did not buy Battlefield 2142 from EA. This is another reason I will never buy, own, or care about Hellgate: London. Don't get me wrong, the recent Hellgate demo didn't exactly win me over, but it didn't completely kill my interest in the game either. However, the coffin is closed now.
The Software incorporates technology of Massive Incorporated ("Massive") that enables in-game advertising, and the display of other similar in-game objects, which are uploaded temporarily to your personal computer or game console and replaced during online game play. As part of this process, Massive may collect your Internet protocol address and other basic anonymous information, and will use this information for the general purposes of transmitting and measuring in-game advertising.
Vote with your wallet gamers, say no to Hellgate: London.