Tuesday, July 20, 2010

MMO websites are big business

MMO-Champion has been acquired by Curse.  With this acquisition, Curse is now the largeest MMO portal in the world and MMO-Champion will be adding some 7 million eyeballs to their readership (or so they claim).  My initial sneaking suspicion is that Curse won't gain that many new eyeballs, as a large portion of traffic to MMO-Champion probably already visits Curse on a regular basis, especially considering both are very heavy World of Warcraft portals.

Either way, I suspect a lot of money exchanged hands in this deal.  WoWhead.com sold for a reported $1 million and I would wager its traffic statistics were on par with MMO-Champion.  I would be interested to get the details of the sale.

Fortunately, Curse isn't some scum-sucking company like ZAM (who purchased WoWHead).  And all I know is that MMO websites are big business and I'm sad all the sites I've volunteered for and poured my sweat into over the years missed the money train.

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