With that said the first one I wanted to hit on was the changes to the influence mechanic for territory control and war declaration. Summary of changes we know so far:
NEW INFLUENCE RACES
Capture new Influence Towers and strike down enemy Factions in open world combat for territorial supremacy. Each Faction will compete for Influence in specific zones during scheduled times. If an attacking Faction earns enough Influence through PvP Missions, Influence Towers, and Forts before the race ends, they’ll receive bonus rewards, plus the opportunity to declare War. If the defending Faction prevents the attackers from scoring enough Influence within the time limit, they’ll earn bonus rewards for both the Influence Race and the next War. Regardless of who wins, the attacking Faction with the most influence can escalate the conflict into War.
The first aspect is that the influence races will be scheduled. This is a good change from the current state where a territory could be pushed any time on any day. The only issue with scheduled content is that you are out of luck if you don't play during those times so I am in "wait and see" on this change to determine how good of a change it is. At a minimum it will concentrate open world PvP to specific time windows and areas on the map.
The next aspect to discuss is the towers. This adds more capture points than just the fort on the map. This should help spread out the players and create interesting combat instead of just running around in the open fields or forests. Anything that brings players together to fight is a win!
PvP missions are mentioned as well which is a little disappointing. These missions are boring and I had hoped they would be removed entirely and replaced by the open world objectives like the tower. From follow up videos it sounds like the missions are now much shorter distances and with mounts that means they should be fast which worries me that whoever shows up with the most players will win as it will not be practical to defend against a bunch of players doing PvP missions (its about impossible today even with long range missions).
The last note I will end on is the talk of "faction" vs company. I may just be reading too much into "Faction with the most influence can escalate the conflict into War." but that reads like companies may not be the one's declaring war anymore? And there would be a faction-wide declaration? Is there more changing with war that we don't know about yet? Probably just reading into it too much but would be cool to see more changes that are faction-based vs specific company.